Because it's Cool

This saying has been around for a while, but this take on it is fresh and smart. The typography is made from thrown away items with the five basic needs of humans in mind: water, food, health, a home, and energy. I wish I could see this more close up to see what every letter is made of, but even without getting into the details, it’s automatically understood - which is genius advertising.

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poljaff:

Winning Poster for World Industrial Design Day 2010 @Design Addict

The winners are students Ivan Orin Vrkas & Bojan Kristofic
Icsid Member School: University of Zagreb, Croatia